Apr 18, 2016

Beyoncé and Topshop collab to bring you Ivy Park


Last Thursday saw the launch of Beyoncé and Topshop's latest venture, Ivy Park. 

Ivy Park black and white logo t-shirt
Ivy Park - logo t-shirt

With the reference to Beyoncé's daughter, Blue Ivy, within the name, Ivy Park is a fitness / sportswear inspired line offering technical gear for the gym, but also items that can be worn casually. 

Ivy Park Promotional campaign featuring Beyoncé


Ivy Park Promotional campaign featuring Beyoncé


"IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD."



Ivy Park Promotional campaign featuring Beyoncé

Ivy Park Promotional campaign featuring Beyoncé



Watch the full video ...



The collection features bold bring colours, but has a mostly monochromatic feel to it. From, the baseball caps, to the sports bras, and casual parkas, there is something for everyone. Whether in ‘on or off the field’.



Ivy Park available at TOPSHOP and Net-a-Porter.


Ivy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ Topshop

Ivy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ TopshopIvy Park collection @ Topshop



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