Digital Trends reflected in Designers Nest SS17. Copenhagen Fashion Week.

Fashion With Melanie

The digital age has really taken over fashion. You no longer need to be present at designers shows to watch their new collections. There are many streams to enable you to watch from the comfort of your own home.

Designers also have Instagram, Twitter, You Tube and Facebook accounts to keep up with the digital media marketing trends. E-word of mouth has also become an increasingly important aspect for the business side of fashion with an army of Bloggers advocating products and influencing commerce.

But at Copenhagen Fashion week, there was a stand out collection that reflected digital media within their collection. Designers Nest sent out garments and ensembles that very much reflected a number of topics that have been trending within social media. In particular, cinematography, comics and even the new Pokémon Go app.

There were looks inspired by Star Wars, which has been trending for a number of years with the new films released or set to be released. Also comic book inspired looks, reflecting characters from DC movies, which has also been trending with the recent release of Suicide Squad and news of The Justice League Movie. Do you remember when Angelina Jolie sent the press wild with "the leg" on the red carpet? They even go that into their collection! Also did we see a Pikachu on the runway? Straight out of the Pokémon Go App, straight to the runway.