Stella McCartney - AW 17

Stella McCartney

Autumn Winter 2017 Collection

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With sustainability becoming even more hot on the fashion agenda, we thought we would show you one designer that is leading the way. Stella McCartney has been focused on providing a luxury and on trend look, without sacrificing ethics in the process, which has been central to the designer's strategy since the start.

Also, it has been acknowledged that a company cannot be completely ethical, however, much attention has been payed to producing products and collections in the best possible way. Therefore, rest assured, this isn't a marketing ploy. Stella McCartney really means sustainable business. To read more on the company ethics, click here.

As for the latest collection, we see many chequered fabric used in classic pieces such as the coats, but accompanied with more modern and contemporary pieces, bringing an updated British Heritage look. We think the collection provides a brilliant parallel to the way in which the fashion industry and designers need to go by updating their production and ethics to lead sustainability forward, but still remaining true to themselves, and producing classic pieces with longevity, that consumers still lust after.

Looks from the collection below.

Shop Stella McCartney here.



Photo credit to Vogue.com

Sustainable Sportswear - Adidas x Parley

ADIDAS X PARLEY

SUSTAINABLE SPORTSWEAR

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Sports giant Adidas have added a collaboration to their range which aims to push forward the sustainability agenda in helping to clear our oceans of plastic. Partnering with Parley, Adidas aim to assist the prevention of plastic entering our oceans by collecting and transforming it into a super stylish, high performance sportswear range.

Ultra Boost Parley Shoe in White / Icy Blue (£149.95)

They state that a piece from their collection Ultra Boost Parley (at £149.95), helps prevent 11 plastic bottles for entering the ocean. The design is stylish, and Adidas have ensured to include the highest comfort to ensure they are perfect for training in. Therefore, you need not compromise comfort, style, or performance for ethical values.

To view the whole collection, including clothing for swimming, running, football and terrex, see here. 

Also be sure to read up on how Adidas are changing the world here. 

Join the movement here by creating and sharing a personalized Parley Air Badge. 

SVILU ss16

Eco-friendly fashion at SVILU

“SVILU was born out of the desire to create beautifully made, thoughtfully designed staples for women that endure the ebb and flow of trends. Environmentally sensitive fabrics and practices are utilised whenever possible and we continue to research ways to reduce our impact while maintaining the integrity of our designs.”

The mission statement of both trend and environmentally focused brand SVILU. As sustainability is becoming more and more desirable in industry today, designers are having to combine eco-friendly fashion with trends. A concept that Karl Lagerfeld recently incorporated into his Chanel SS Haute Couture collection.

 SVILU, founded by Britt Cosgrove and Marina Polo, is one brand that has managed to do this. And do it well.

With the use of organic cotton, tencel (textile made from the pulp of eucalyptus trees), modal (textile made from pulp of beech trees) and eco friendly digital fabric printers, and their talent for design, collections come together. 

Collection is available to view online at : SVILU.com

Online store: SHOP.SVILU.com